FOR IMMEDIATE RELEASE

April 21, 2008

SPRING EPISODE ’08 AT LAKE LOUISE MOUNTAIN RESORT

New Snow, Free Performance by SOCIAL CODE, Festivities and More

Calgary, AB – April 21, 2008– Lake Louise Mountain Resort is gearing up for Spring Episode ’08, taking place at the ski area on Saturday, April 26^th and Sunday, April 27^th. The weekend will be filled with live music, DJs, outdoor BBQ, Kokanee beer gardens, snow golf, bike trials, a Kids Zone and more. One of Canada’s hottest new punk rock bands, SOCIAL CODE, will perform live in the base area at 3pm on Saturday, April 26^th. The band is currently touring across the country with Sum 41.

Recent snowstorms have dropped 45cm at mid-mountain in the past 7 days, and 54cm at the mountaintop. With temperatures expected to warm up for the weekend, Lake Louise Mountain Resort is the place to be. Lake Louise Mountain Resort will close for the 07/08 winter season on Sunday, April 27^th.

(Subject to change)

Saturday, April 26^th – Ski Into Summer!

Fat Tire Mountain Bike Competition   

9:00am – 10:00am                     Registration in the Sitzmark Lounge                   

11:15am – 2:00pm                     Fat Tire Mountain Bike Competition on-mountain                                     

Kokanee Beer Gardens                                              

11:00am – 5:00pm                     Kokanee Beer Gardens Open

12:30pm                                    Plinko Contest                                                  

Main Stage

11:00am – 2:30pm                     Rockstar DJ Spinning on the Main Stage            

3:00pm                                     FREE concert by Social Code                                     

11:00am – 1:00pm                     Snow Golf Contest                                                        

11:00am – 4:00pm                     Kids Zone – Magicians, face painting and more!               

1:00pm                                     Bike Trials Demonstration                                              

All Day                                      Demonstrations and Sampling     

Sunday, April 27^th – Hot Doggin’ It

Kokanee Beer Gardens                                              

11:00am – 5:00pm                     Kokanee Beer Gardens Open

12:30pm                                    Hot Dog Eating Contest

2:30pm                                     Awards for Best One-piece and Biggest Hair       

Main Stage

11:00am – 2:00pm                     Rockstar DJ Spinning    

2:00pm – 4:00pm                       Sweet Potato Band Plays 80’s Hits                       

11:00am – 1:00pm                     Snow Golf Contest        

11:00am – 4:00pm                     Kids Zone – Magicians, face painting and more!

1:00pm                                     Bike Trials Demonstration

All Day                                      Demonstrations and Sampling                            

For more details on Spring Episode ’08, please visit www.skilouise.com. 

As part of our member benefits program, Nakiska, Fernie Alpine Resort and Kimberley Alpine Resort passholders can use their passes to ski at Lake Louise Mountain Resort until April 27^th. Extend your ski season with us! 

Call 1-800-258-7669 or visit www.skircr.com and turn your Spring Episode ski day into a memorable ski getaway! The official accommodation sponsor of Spring Episode ’08 is the Lake Louise Inn.

About Lake Louise Mountain Resort

Consistently named one of the top 50 resorts in North America and #1 for scenery, Lake Louise Mountain Resort was also named Calgary’s Favourite Ski Area for 2007.  Lake Louise Mountain Resort www.skilouise.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. RCR is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Lake Louise Mountain Resort and Nakiska in Alberta; and Fernie Alpine Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels, backcountry lodges and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

For further information, contact:

Matt Mosteller

Sr. Director, Business Development

Resorts of the Canadian Rockies

(403) 209-3323

mmosteller@skircr.com